LAUNCHING September 29 at 3pm on

Hosted by:
Dick and Matt Butkus

Dick Butkus
Legend

CHARITABLE LEADER

Dick Butkus is considered one of the greatest defensive players in NFL history. His intensity, determination, and persistence changed the game forever. Even 40 years after his career-ending knee injury, his highlight reel is still a pregame ritual for many high school and college teams.

Butkus’ success didn’t end with football. He also enjoyed a successful career in business, broadcasting, and entertainment, appearing in over 200 commercials, movies, and TV shows.

Butkus’ entire football career was rooted in Illinois. He was born in Chicago, graduated from Chicago Vocational High School, and played college football at the University of Illinois. He then spent his entire professional career with the Chicago Bears, where he defined the middle linebacker position. Butkus was inducted into the Pro Football Hall of Fame in 1979.

Butkus is also known for his commitment to philanthropy. He founded The Butkus Foundation, which supports programs that promote youth football safety and education.

As a USA Today reporter once said, “Butkus is making an even bigger impact off the field than he did on it.”

Dick Butkus is dedicated to promoting health and wellness in a variety of ways. The goal of the Dick Butkus Foundation is to ensure the continuation of its initiatives, which include:
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The I Play Clean™ program

Encourages young athletes to avoid performance-enhancing drugs.
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The Butkus Center for Cardiovascular Wellness

Provides free cardiovascular screenings to underserved communities.
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The Butkus Award®

Honors the nation’s top college linebacker.

Legacy Butkus Award

Butkus Award Winners

2022
High School Award

2022
Collegiate Award

2022
Professional Award

Reach: On Air

Reach Market #3 Chicago

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Pop Count: 7,103,155

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Frequency: AM 1530

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Call Letters: WCKG

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Format: Talk

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Median Income: $122k

24/7 FM Translator

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Frequency: 102.3 FM

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Call Letters: W272DQ

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Format: Talk

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Dave Ramsey & Iowa Sports

Reach Online: iHeart Radio

WCKG Puts YOU On

The iHeartRadio app now has more than 150 milion registered users and is available on over 250 platforms and over 2,000 different connected devices — including smart speakers, digital auto dashes, tablets, wearables, virtual assistants, televisions and gaming consoles.

Registered Users

Downloads

#1 & #3 Largest Male Audience on Facebook

SHOW PROMOTION:

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Twice weekly Twitter (X) postings to 194k Butkus followers and 150k Facebook

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Daily promotional spots on both stations

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Famous guests including legendary athletes, celebrities, medical pioneers, social media influencers

  • Winners of the Butkus Award
  • NFL Hall of Fame members
  • Current Chicago Bear Players
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Dick and Matt will do guest appearances on other media promoting their show

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Influencers that are friends of Dick and Matt will promote the show on their social networks

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Press Releases will expand media coverage of the show

Our Sponsorship Program

Medical Practices

In each market ONE medical practice will have an EXCLUSIVE 3-5 minute segment featuring a member of your practice as our medical expert in one of the five following categories:

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Optimal Age

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Optimal Athlete

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Optimal Executive

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Optimal Heart

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Optimal Men

Medical Practice EXCLUSIVE Sponsor Deliverables

Here’s how it works:

  1. Your practice will have a weekly 3-5 minute on air segment where you are the expert host for your specialty.
  2. Your practice will be featured on Chicago.optimal-brand.com
  3. Your weekly segment will include a call to action to visit Chicago.optimal-brand.com for more information and previous segment recordings
  4. On your page Chicago.optimal-brand.com a dedicated phone number and forms will forward inquiries to YOUR office.

Cost: $2,000 per month with 3 months in advance
Agreement auto renewal unless notified 30 days prior

Chicago.OptimalAge.com
Call Us Now at 312-123-4567
The number forwards to your practice
Chicago.OptimalAge.com is featured on
1530 AM and 102.3 FM | Saturday 3pm
ButkusShow.com
Your Practice Description
Your Practice Description
Your Practice Description
Your Practice Description
Your Practice Description

Your Library of Appearances

On Air

Online

EXCLUSIVE CATEGORY
Brand Sponsors Deliverables:

Here is how it works:

  1. Radio show and all podcasts will open middle and end with “Brought to you by” in (2 sponsors mentioned)
  2. Each radio/podcast will have a 3-5 minute “Tackle Obesity” and a “Butkus Takes Heart” report. One is sponsored by “YOUR COMPANY”
  3. Weekly posting on X (Twitter) TheDickButkus. Your brand will be in the promo of the next week show or the teaser clip of last week.
  4. Special invites to in-person events with Dick
  5. In Studio shoot with Matt in Chicago
  6. PLUS Super Bowl event invites

Cost: $5,000 per month 6-month commitment

A PRODUCTION OF:

a DBA of WellnessNOW LLC